Manifesto

Footility-AI: what it is, and why.

A modular, made-in-Italy business system where the iteration is the pricing unit and AI is a multiplier: not a mysterious add-on, not a hidden cost.

Two principles

What it is

Footility-AI is how I build software for small and mid-sized businesses: independent modules (bookings, CRM, invoicing, e-commerce, client area, automation) that fit together like bricks on your domain.

AI comes in where it genuinely helps — summaries, classification, drafting, semantic search — on top of the data the system already produces. No decorative chatbots.

Why

Typical business software sells annual licences for modules you often never use, and packages AI as an opaque premium tier. The result: you pay more and you don't know what for.

Footility-AI flips the equation: you see what each iteration does, you decide whether it is worth it, and AI is leverage — not a constraint.

How it applies

One block of work = one clear price.

The iteration is the pricing unit

I don't sell hours and I don't sell "generic projects". I sell iterations: measurable cycles of work that produce a visible increment (a new module, an integration, a fix, an AI automation in production).

  • Every iteration has scope, output and price agreed up front.
  • You see what goes into production, commit by commit, task by task.
  • No opaque retainers: if an iteration isn't needed, you don't do it.

AI is a multiplier

AI in Footility is not a magic module: it is leverage that speeds up the iteration and amplifies the modules you already have. The "calendar" module costs the same; with AI on top it summarises, classifies and drafts replies — multiplying what it already does.

  • Used in delivery: every iteration is faster and more transparent.
  • Used in the product: where it makes sense (text, search, classification, drafting).
  • Never sold as a premium tier: you see the real cost of the iteration that includes it.
The rules

The principles, in the open

Transparency

Public price list, configurator and demos. No "request a quote" as a wall.

Modularity

You pay for the bricks you use. Add more when you need them, never before.

No lock-in

The code is yours, the domain is yours, the data is yours. Leave whenever you want.

Closed scope

Every iteration ends: released, verified, invoiced. No endless building sites.

Made in Italy

European stack, local development, one direct contact. No call centre.

AI as a tool

Not a brand name on top of the price. An accelerator inside the iteration.
Get started

Want to see how this applies to your case?

Send me your spreadsheet or just write: we design the first iteration together.

From spreadsheet to business system Book a call